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2018-2019 [ARCHIVED CATALOG]

MKTG 310 - Principles of Marketing

Credits: 3
A general survey of the four major marketing areas using the underpinnings of Christian values and ethical principles in a dynamic, highly competitive, global economy. The course assesses marketing concepts, strategies, and tactics that create value for consumers and organizations through integrated production and distribution of goods.

Grade Mode: Normal (A-F,I,W)
Schedule Type: Lecture, Blended Learning, Interactive Online, Self-Paced
Term Offering: Fall, Spring
College Code: SBA


Click here for the Schedule of Classes.