Apr 24, 2024  
2018-2019 
    
Catalog Navigation
  Publication Home
  Bulletin Archive
  Academic Calendar
  Programs by Department
  Programs by Degree
  Andrews Core Experience
  Course Descriptions
  Campus Resources
  Academic Policies
  Financial Information
  Accreditations & Memberships
  University Personnel
  Campus & Student Life
  Student Handbook
HELP
2018-2019 [ARCHIVED CATALOG]

MKTG 310 - Principles of Marketing

Credits: 3
A general survey of the four major marketing areas using the underpinnings of Christian values and ethical principles in a dynamic, highly competitive, global economy. The course assesses marketing concepts, strategies, and tactics that create value for consumers and organizations through integrated production and distribution of goods.

Grade Mode: Normal (A-F,I,W)
Schedule Type: Lecture, Blended Learning, Interactive Online, Self-Paced
Term Offering: Fall, Spring
College Code: SBA


Click here for the Schedule of Classes.