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Sep 26, 2024
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2019-2020 Academic Bulletin [ARCHIVED CATALOG]
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MKTG 320 - Consumer Behavior Credits: 3 An integration of the various disciplines in the behavioral sciences with marketing theory to understand, explain, and predict consumer decisions. Explores both the theoretical and practical implications of individual behavioral variables, group influences, and consumer decision processes.
Grade Mode: Normal (A-F,I,W) Prerequisite/Corequisite: MKTG 310 Schedule Type: Lecture Term Offering: Fall College Code: CPS Click here for the Schedule of Classes.
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