Nov 15, 2024  
2019-2020 Academic Bulletin 
    
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2019-2020 Academic Bulletin [ARCHIVED CATALOG]

MKTG 540 - Marketing Management in Not-for-Profit Organizations

Credits: 3
Examines the meaning and role of marketing concepts and tools agencies, foundations, and churches. The role of activities such as marketing research, product development, pricing, advertising, publicity, personal selling, and marketing control are examined in the non-profit sector.

Grade Mode: Normal (A-F,I,W)
Schedule Type: Lecture, Interactive Online
Term Offering: Spring
College Code: CPS


Click here for the Schedule of Classes.