Nov 15, 2024  
2019-2020 Academic Bulletin 
    
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2019-2020 Academic Bulletin [ARCHIVED CATALOG]

MKTG 335 - E-Marketing

Credits: 3
E-marketing explores the emerging business models, rules, tactics, and strategies associated with the Internet and its impact on the elements of marketing. As marketers operate in an ever-changing online environment, students will acquire a foundational understanding of digital marketing channels and how successful marketing campaigns use content creation and sharing, analytics, and search engine optimization to optimize social media campaigns that engage their audience.

Grade Mode: Normal (A-F,I,W)
Prerequisite(s): MKTG 310  
Schedule Type: Lecture
Year Offering: Alternate years (odd)
Term Offering: Spring
College Code: CPS


Click here for the Schedule of Classes.