Dec 21, 2024  
2021-2022 Academic Bulletin 
    
Catalog Navigation
  Publication Home
  Bulletin Archive
  Academic Calendar
  Programs by Department
  Programs by Degree
  Andrews Core Experience
  Course Descriptions
  Campus Resources
  Academic Policies
  Financial Information
  Accreditations & Memberships
  University Personnel
  Campus & Student Life
  Student Handbook 2021-2022
HELP
2021-2022 Academic Bulletin [ARCHIVED CATALOG]

MKTG 368 - Integrated Marketing Communication

Credits: 3
Focuses on the role of ethical planning and managing in integrated marketing communication systems within an organization. Explores the nature and types of promotion, including advertising, sales promotion, internet marketing and social media, public relations, direct marketing, and personal selling. Also discusses the steps in developing an advertising campaign and various measurements assessing advertising effectiveness.

Grade Mode: Normal (A-F,I,W)
Prerequisite(s): MKTG 310 .
Schedule Type: Lecture
Term Offering: Spring
College Code: CPS


Click here for the Schedule of Classes.