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Apr 30, 2024
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2021-2022 Academic Bulletin [ARCHIVED CATALOG]
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MKTG 368 - Integrated Marketing CommunicationCredits: 3
Focuses on the role of ethical planning and managing in integrated marketing communication systems within an organization. Explores the nature and types of promotion, including advertising, sales promotion, internet marketing and social media, public relations, direct marketing, and personal selling. Also discusses the steps in developing an advertising campaign and various measurements assessing advertising effectiveness.
Grade Mode: Normal (A-F,I,W)
Prerequisite(s): MKTG 310 .
Schedule Type: Lecture
Term Offering: Spring
College Code: CPS
Click here for the Schedule of Classes.
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