Dec 13, 2025  
2025-2026 Academic Bulletin 
    
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2025-2026 Academic Bulletin

MKTG 680 - Strategic Marketing Management

Credits: 3
Designed to help students think like a marketing strategistto recognize marketing problems, analytically evaluate possible alternatives, and creatively institute strategic solutions. Analysis of contemporary marketing problems, currently corporate marketing strategies and case analysis are used to achieve course objectives.

Course/Lab Fee: No
Grade Mode: Normal (A-F,I,W)
Schedule Type: Lecture, Interactive Online
Term Offering: Spring
College Code: CP


Click here for the Schedule of Classes.