Marketing Minor

Total Credits: 21

Minor Core—12

• MKTG 310 - Principles of Marketing Credits: 3
• MKTG 320 - Consumer Behavior Credits: 3
• MKTG 368 - Advertising and Promotion Credits: 3
• MKTG 440 - Marketing Management Credits: 3

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• NOTE: A minimum of a “C” letter grade must be earned in MKTG 310 .

Minor Electives—9

Choose three courses from the following:

• MKTG 375 - Direct Marketing Credits: 3
• MKTG 435 - Marketing Ethics and Contemporary Issues Credits: 3
• MKTG 444 - Not-for-Profit Marketing Credits: 3
• MKTG 450 - Retailing Credits: 3
• MKTG 456 - Marketing Research Credits: 3 (with statistics background)
• MKTG 465 - International Marketing Credits: 3
• BSAD 410 - Entrepreneurship Credits: 3