No matter what field is pursued, businesses are driven by marketing and its concepts thus often underlies any work experience. This minor investigates the changing needs of businesses and non-profit organizations. Marketers create a product/service designed to meet these needs including determining the price, distribution pattern and promotional plan. The marketing minor helps strengthen students’ entry into the job market by attaining strong marketing skills and understanding the underlying marketing concepts employed in any business environment.
Students will be able to explain the major concepts, theory, and practice of their required Marketing minor courses: Principles of Marketing, Consumer Behavior, Integrated Marketing Communication, and Marketing Management.
Students in the Marketing minor will be able to articulate that their understanding of Christian principles and ethics relate positively to their professional careers.
Students will be able to develop and execute a marketing campaign including developing, pricing, promoting and distributing a product or service.
Students will be able to explain social media in the field of marketing.