May 12, 2024  
2016-2017 
    
2016-2017 [ARCHIVED CATALOG]

PREL 255 - Introduction to Public Relations

Credits: 3
Basic concepts in public relations, publics, public opinions, attitudes, two-way communications, and evaluation of public relations effectiveness. Basic literature of the field is examined. Basic principles for production of news releases, public service announcements, and other materials are covered.

$ - Course or lab fee
Grade Mode: Normal (A-F,I,W)
Schedule Type: Lecture
College Code: CAS


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