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2016-2017 [ARCHIVED CATALOG]

LEAD 530 - Educational Marketing

Credits: 1,2
Provides the foundation knowledge and skills for understanding, planning, and designing marketing plans for educational institutions. Focuses on elements of marketing such as mission statement, target market, image, position, and the market mix (product, price, place, and promotions).

Grade Mode: Normal with DG (A-F,I,W,DG,DN)
Repeatable: Repeatable up to 2 credits
Schedule Type: Lecture, Interactive Online
College Code: SED


Click here for the Schedule of Classes.