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2016-2017 [ARCHIVED CATALOG]

CHMN 574 - Perspectives in Church Marketing

Credits: 2,3
A survey of cutting-edge marketing principles used in the accomplishment of the church’s mission, including programs intended to attract and serve current and prospective church members. Topics include selecting and understanding target audiences, strategic marketing planning, developing and branding church programs, promotion strategies, fund-raising, attracting volunteers, and evaluating program effectiveness.

Course Attribute: Communication

Grade Mode: Normal Sem (A-F,I,DG,DN,W)
Schedule Type: Lecture
College Code: SEM


Click here for the Schedule of Classes.