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2021-2022 Academic Bulletin [ARCHIVED CATALOG]

PREL 255 - Introduction to Public Relations

Credits: 3
Basic concepts in public relations, publics, public opinions, attitudes, two-way communications, and evaluation of public relations effectiveness. Basic literature of the field is examined. Basic principles for production of news releases, public service announcements, and other materials are covered.

Course/Lab Fee: Yes
Grade Mode: Normal (A-F,I,W)
Schedule Type: Lecture
College Code: CAS


Click here for the Schedule of Classes.