Apr 30, 2024  
2021-2022 Academic Bulletin 
    
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2021-2022 Academic Bulletin [ARCHIVED CATALOG]

MKTG 320 - Consumer Behavior

Credits: 3
An integration of the various disciplines in the behavioral sciences with marketing theory to understand, explain, and predict consumer decisions. Explores both the theoretical and practical implications of individual behavioral variables, group influences, and consumer decision processes.

Grade Mode: Normal (A-F,I,W)
Prerequisite/Corequisite: MKTG 310 
Schedule Type: Lecture
Term Offering: Fall
College Code: CPS


Click here for the Schedule of Classes.