Dec 30, 2024  
2021-2022 Academic Bulletin 
    
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2021-2022 Academic Bulletin [ARCHIVED CATALOG]

MKTG 450 - Retailing

Credits: 3
Designed to help students increase awareness of the retailing process, understand the changes in customer needs, demographics, and shopping behaviors, assess the emerging technologies which have a dramatic effect on retail operations, and analyze the strategic long-term plans which retailers are using for creating advantages in this rapidly changing environment.

Course/Lab Fee: No
Grade Mode: Normal (A-F,I,W)
Prerequisite/Corequisite: MKTG 310 
Schedule Type: Lecture
Year Offering: Alternate years (even)
Term Offering: Fall
College Code: CP


Click here for the Schedule of Classes.