Dec 21, 2024  
2021-2022 Academic Bulletin 
    
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2021-2022 Academic Bulletin [ARCHIVED CATALOG]

MKTG 456 - Marketing Research

Credits: 3
Focuses on the systematic collection of business and marketing-related data to provide information to decision makers. Emphasis on translating management problems into research questions, developing a research design to address these questions, and analyzing research results with recommendations to management.

Course Attribute: Service course

Grade Mode: Normal (A-F,I,W)
Prerequisite(s): STAT 285 , MKTG 310 .
Schedule Type: Lecture
Term Offering: Fall
College Code: CPS


Click here for the Schedule of Classes.