Dec 21, 2024  
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2021-2022 Academic Bulletin [ARCHIVED CATALOG]

MKTG 465 - International Marketing

Credits: 3
Marketing problems arising from various degrees of foreign involvement. Includes marketing research, project planning and development, pricing, promotion, distribution, and organization. Emphasis on management of these marketing functions in a multinational context where the parameters differ from those in domestic marketing.

Grade Mode: Normal (A-F,I,W)
Prerequisite(s): MKTG 310 .
Schedule Type: Lecture
Term Offering: Fall
College Code: CPS


Click here for the Schedule of Classes.