Apr 30, 2024  
2021-2022 Academic Bulletin 
    
Catalog Navigation
  Publication Home
  Bulletin Archive
  Academic Calendar
  Programs by Department
  Programs by Degree
  Andrews Core Experience
  Course Descriptions
  Campus Resources
  Academic Policies
  Financial Information
  Accreditations & Memberships
  University Personnel
  Campus & Student Life
  Student Handbook 2021-2022
HELP
2021-2022 Academic Bulletin [ARCHIVED CATALOG]

MKTG 500 - Survey of Marketing

Credits: 2
A general survey of the four major marketing areas using the underpinnings of Christian values and ethical principles in a dynamic, highly competitive, global economy. The course assesses marketing concepts, strategies, and tactics that create value for consumers and organizations through integrated production and distribution of goods. Not available for the MBA program.

Grade Mode: Normal (A-F,I,W)
Schedule Type: Lecture
Term Offering: Fall, Spring
College Code: CPS


Click here for the Schedule of Classes.