Dec 21, 2024  
2021-2022 Academic Bulletin 
    
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2021-2022 Academic Bulletin [ARCHIVED CATALOG]

MKTG 500 - Survey of Marketing

Credits: 2
A general survey of the four major marketing areas using the underpinnings of Christian values and ethical principles in a dynamic, highly competitive, global economy. The course assesses marketing concepts, strategies, and tactics that create value for consumers and organizations through integrated production and distribution of goods. Not available for the MBA program.

Grade Mode: Normal (A-F,I,W)
Schedule Type: Lecture
Term Offering: Fall, Spring
College Code: CPS


Click here for the Schedule of Classes.