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Apr 30, 2024
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2021-2022 Academic Bulletin [ARCHIVED CATALOG]
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MKTG 325 - Marketing for Social ChangeCredits: 3
Examines social marketing to address social issues relating to health, environment, well-being, and community. Students consider the most effective ways to influence a target market to voluntarily accept, reject, modify, or abandon a behavior for the benefit of individuals, groups, or society as a whole.
Course/Lab Fee: No
Grade Mode: Normal (A-F,I,W)
Prerequisite(s): MKTG 310
Schedule Type: Lecture
Year Offering: Alternate years (odd)
Term Offering: Fall
College Code: CP
Click here for the Schedule of Classes.
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