Dec 21, 2024  
2021-2022 Academic Bulletin 
    
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2021-2022 Academic Bulletin [ARCHIVED CATALOG]

MKTG 370 - Brand Management

Credits: 3
Explores brand management and examines how profitable brand strategies are created for the purpose of identifying and filling customer needs. This course exposes students to the contemporary challenges of managing a product portfolio by formulating strategies for innovating, building, leveraging, and defending brand positions in today’s marketing environment.

Grade Mode: Normal (A-F,I,W)
Prerequisite(s): MKTG 310  
Schedule Type: Lecture
Year Offering: Alternate years (even)
Term Offering: Spring
College Code: CPS


Click here for the Schedule of Classes.