2013-2014 [ARCHIVED CATALOG]
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MKTG 435 - Marketing Ethics and Contemporary IssuesCredits: 3
Emphasizes the ethical challenges that confront the decision maker and their impact on society at large as well as ethically-based contemporary issues. Marketing ethics topics include: survey of ethical decision-making theories, organizational processes, ethics research, and case histories. Contemporary issues are constantly updated.
Grade Mode: Normal (A-F,I,W)
Prerequisite(s): MKTG 310 .
Offering: Alternate Years
College Code: SBA
Click here for the Schedule of Classes.
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