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Apr 27, 2024
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2013-2014 [ARCHIVED CATALOG]
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MKTG 450 - RetailingCredits: 3
Designed to help students increase awareness of the retailing process, understand the changes in customer needs, demographics, and shopping behaviors, assess the emerging technologies which have a dramatic effect on retail operations, and analyze the strategic long-term plans which retailers are using for creating advantages in this rapidly changing environment.
Grade Mode: Normal (A-F,I,W)
Prerequisite/Corequisite: MKTG 310
Offering: Alternate Years
College Code: SBA
Click here for the Schedule of Classes.
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