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Apr 27, 2024
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2013-2014 [ARCHIVED CATALOG]
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MKTG 456 - Marketing ResearchCredits: 3
Focuses on the systematic collection of business and marketing-related data to provide information to decision makers. Emphasis on translating management problems into research questions, developing a research design to address these questions, and analyzing research results with recommendations to management.
Course Attribute: Service course
Grade Mode: Normal (A-F,I,W)
Prerequisite(s): STAT 285 , MKTG 310 .
Offering: Fall
College Code: SBA
Click here for the Schedule of Classes.
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