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May 16, 2024
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2013-2014 [ARCHIVED CATALOG]
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MKTG 540 - Marketing Management in Not-for-Profit OrganizationsCredits: 3
Examines the meaning and role of marketing concepts and tools agencies, foundations, and churches. The role of activities such as marketing research, product development, pricing, advertising, publicity, personal selling, and marketing control are examined in the non-profit sector.
Grade Mode: Normal (A-F,I,W)
Prerequisite(s): MKTG 680 or permission of instructor
College Code: SBA
Click here for the Schedule of Classes.
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