Jul 23, 2019  

Marketing BBA

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Organizations from every area of business are driven by marketing and its concepts. Marketing monitors and investigates the changing needs of businesses and non-profit organizations. Marketers then create a product/service designed to meet these needs including determining the price, distribution pattern and promotional plan. Marketing provides a well-rounded business education for those considering opening their own business or for careers in areas such as advertising and promotion, retail or marketing management, marketing research, sales, or international business. The marketing curriculum helps students attain general marketing skills as well as those needed for developing marketing strategies and policies.

Total Credits: 124

Major Requirements

Major Electives—15

Group B elective—3

One appropriate upper division elective approved by advisor.

Business Major Course/GPA Requirements

Students must complete the required and elective major courses (27 credits) with a minimum GPA of 2.33 (C+). The GPA is figured including all courses attempted—even those in which a D is received and which, therefore, do not apply towards the 27 credits of the major.

All marketing majors must obtain a C (2.00) minimum grade in ACCT 122  and MKTG 310 .


General Electives—13

 Sufficient credits to complete the 124 credits required for graduation.

Andrews Core Experience - 42

Students must take all courses designated in the Andrews Core Experience: Professional Degrees  while noting the following approved course substitutions. Note: if a student changes to another degree program, these course substitutions will no longer apply even if already completed.

Additional Requirements

Transfer Credits

The School of Business Administration does not accept 100-200 level courses (i.e. lower division) as transfer work to replace 300-400 level courses (i.e. upper division).

Residence Requirement

Students must complete in residence in the School of Business Administration at Andrews University a minimum of 50% (33 credits) of the course work for the BBA degree (66 credits=39 credits in the BBA core + 27 credits in BBA required/elective major courses).

Program Objectives

Program Outcomes

  • Students will be able to identify the major theory and concepts of business across business functional areas.
  • Students will be able to incorporate relevant quantitative and qualitative data in the analysis.
  • Students will be able to identify relevant business theories in analyzing business issues and apply appropriate theories in addressing business problems.
  • Students will be able to deliver oral presentations clearly, confidently, and in an organized format, and present their written thoughts in a coherent narrative to articulate complex ideas.
  • Students will be able to identify Christian perspectives when approaching business issues and understand the Judea-Christian foundation of personal and professional integrity, accountability, and experience positive spiritual growth.

Major Outcomes

  • Students will be able to explain how the required and elective courses in their Marketing major integrated with the other functional areas of business.
  • Students will be able to explain the major concepts, theory, and practice of their required Marketing major courses: Consumer Behavior, Advertising and Promotion, Marketing Management, and Marketing Research.
  • Students in Marketing will be able to articulate that their understanding of Christian principles and ethics related positively to their professional careers.
  • Students will be able to explain that the rigor and content of their Marketing major courses adequately prepared them for their careers in Marketing.

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