MKTG 375 - Direct Marketing

Credits: 3
Marketing goods and services directly to consumers, marketing through e-commerce, catalogs, direct-mail, telemarketing, kiosk shopping, TV and radio direct response, magazine and newspaper direct response.

Grade Mode: Normal (A-F,I,W)
Prerequisite(s): MKTG 310.
Schedule Type: Lecture
Offering: Spring
College Code: SBA