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May 19, 2024
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2015-2016 [ARCHIVED CATALOG]
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MKTG 444 - Not-for-Profit MarketingCredits: 3
Examines the meaning and role of marketing concepts and tools in nonprofit institutions such as hospitals, schools, public agencies, foundations, and churches. The role of activities such as marketing research, product development, pricing, advertising, publicity, personal selling, and marketing control are examined in the non-profit sector.
Course Attribute: Service course
Grade Mode: Normal (A-F,I,W)
Prerequisite(s): MKTG 310 .
Schedule Type: Lecture
College Code: SBA
Click here for the Schedule of Classes.
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