MKTG 540 - Marketing Management in Not-for-Profit Organizations

Credits: 3
Examines the meaning and role of marketing concepts and tools agencies, foundations, and churches. The role of activities such as marketing research, product development, pricing, advertising, publicity, personal selling, and marketing control are examined in the non-profit sector.

Grade Mode: Normal (A-F,I,W)
Schedule Type: Lecture
Offering: Spring
College Code: SBA