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2015-2016 [ARCHIVED CATALOG]

MKTG 680 - Strategic Marketing Management

Credits: 3
Designed to help students think like a marketing strategistto recognize marketing problems, analytically evaluate possible alternatives, and creatively institute strategic solutions. Analysis of contemporary marketing problems, currently corporate marketing strategies and case analysis are used to achieve course objectives.

Grade Mode: Normal (A-F,I,W)
Schedule Type: Lecture, Interactive Online
Offering: Spring
College Code: SBA


Click here for the Schedule of Classes.