May 31, 2026  
2015-2016 
    
Catalog Navigation
  Publication Home
  Bulletin Archive
  Academic Calendar
  Programs by Department
  Programs by Degree
  Andrews Core Experience
  Course Descriptions
  Campus Resources
  Student Life
  Academic Policies
  Financial Information
  Accreditations & Memberships
  University Personnel
  Student Handbook
HELP
2015-2016 [ARCHIVED CATALOG]

CHMN 574 - Perspectives in Church Marketing

Credits: 2,3
A survey of cutting-edge marketing principles used in the accomplishment of the church’s mission, including programs intended to attract and serve current and prospective church members. Topics include selecting and understanding target audiences, strategic marketing planning, developing and branding church programs, promotion strategies, fund-raising, attracting volunteers, and evaluating program effectiveness.

Course Attribute: Communication

Grade Mode: Normal Sem (A-F,I,DG,DN,W)
Schedule Type: Lecture
College Code: SEM


Click here for the Schedule of Classes.