Apr 24, 2024  
2021-2022 Academic Bulletin 
    
2021-2022 Academic Bulletin [ARCHIVED CATALOG]

PREL 320 - Managing PR Campaigns and Special Events

Credits: 3
Examines the characteristics of successful public relations campaigns. Emphasis given to public relations planning and evaluating, as well as to advanced techniques in news publicity, controlled media publicity, and media relations. Professional practitioners are frequent guest lecturers.

Course/Lab Fee: Yes
Grade Mode: Normal (A-F,I,W)
Prerequisite(s): PREL 255  and JOUR 230  or permission of instructor.
Schedule Type: Lecture
College Code: CAS


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