| |
Apr 25, 2024
|
|
|
|
|
2021-2022 Academic Bulletin [ARCHIVED CATALOG]
|
PREL 320 - Managing PR Campaigns and Special EventsCredits: 3
Examines the characteristics of successful public relations campaigns. Emphasis given to public relations planning and evaluating, as well as to advanced techniques in news publicity, controlled media publicity, and media relations. Professional practitioners are frequent guest lecturers.
Course/Lab Fee: Yes
Grade Mode: Normal (A-F,I,W)
Prerequisite(s): PREL 255 and JOUR 230 or permission of instructor.
Schedule Type: Lecture
College Code: CAS
Click here for the Schedule of Classes.
|
|
