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Aug 31, 2024
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2023-2024 Academic Bulletin [ARCHIVED CATALOG]
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MKTG 310 - Principles of MarketingCredits: 3 A general survey of the four major marketing areas using the underpinnings of Christian values and ethical principles in a dynamic, highly competitive, global economy. The course assesses marketing concepts, strategies, and tactics that create value for consumers and organizations through integrated production and distribution of goods.
Grade Mode: Normal (A-F,I,W) Schedule Type: Lecture, Interactive Online, Self-Paced Term Offering: Fall, Spring College Code: CPS Click here for the Schedule of Classes.
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