May 01, 2026  
2023-2024 Academic Bulletin 
    
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2023-2024 Academic Bulletin [ARCHIVED CATALOG]

LEAD 530 - Educational Marketing

Credits: 1,2
Provides the foundation knowledge and skills for understanding, planning, and designing marketing plans for educational institutions. Focuses on elements of marketing such as mission statement, target market, image, position, and the market mix (product, price, place, and promotions).

Grade Mode: Normal (A-F,I,W)
Repeatable: Repeatable up to 2 credits
Schedule Type: Lecture, Interactive Online
College Code: CEIS


Click here for the Schedule of Classes.