Organizations from every area of business are driven by marketing and its concepts. Marketing monitors and investigates the changing needs of businesses and non-profit organizations. Marketers then create a product/service designed to meet these needs including determining the price, distribution pattern and promotional plan. Marketing provides a well-rounded business education for those considering opening their own business or for careers in areas such as advertising and promotion, retail or marketing management, marketing research, sales, or international business. The marketing curriculum helps students attain general marketing skills as well as those needed for developing marketing strategies and policies.
One appropriate upper division elective approved by advisor.
Business Major Course/GPA Requirements
Students must complete the required and elective major courses (27 credits) with a minimum GPA of 2.33 (C+). The GPA is figured including all courses attempted—even those in which a D is received and which, therefore, do not apply towards the 27 credits of the major.
All marketing majors must obtain a C (2.00) minimum grade in ACCT 122 and MKTG 310.
Sufficient credits to complete the 124 credits required for graduation.
Andrews Core Experience - 44
Students must take all courses designated in the Andrews Core Experience: Professional Degrees while noting the following approved course substitutions. Note: if a student changes to another degree program, these course substitutions will no longer apply even if already completed.
The School of Business Administration does not accept 100-200 level courses (i.e. lower division) as transfer work to replace 300-400 level courses (i.e. upper division).
Students must complete in residence in the School of Business Administration at Andrews University a minimum of 50% (33 credits) of the course work for the BBA degree (66 credits=39 credits in the BBA core + 27 credits in BBA required/elective major courses).