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May 12, 2024
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2014-2015 [ARCHIVED CATALOG]
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MKTG 465 - International MarketingCredits: 3
Marketing problems arising from various degrees of foreign involvement. Includes marketing research, project planning and development, pricing, promotion, distribution, and organization. Emphasis on management of these marketing functions in a multinational context where the parameters differ from those in domestic marketing.
Grade Mode: Normal (A-F,I,W)
Prerequisite(s): MKTG 310.
Schedule Type: Lecture
Offering: Fall
College Code: SBA
Click here for the Schedule of Classes.
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