May 25, 2024  
2023-2024 Academic Bulletin 
2023-2024 Academic Bulletin [ARCHIVED CATALOG]

Marketing BBA

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Enhanced by technology, organizations from every area of business are driven by marketing and its concepts. Marketing monitors and investigates the changing needs of businesses and non-profit organizations. Marketers create a product/service designed to meet these needs, including determining the price, distribution pattern and promotional plan. Marketing provides a well-rounded business education for those considering opening their own business or for careers in areas such as social media, advertising and promotion, retail or marketing management, sales, international business, or marketing research (digital analytics, etc.), currently one of the fastest growing job opportunities in business. The marketing curriculum helps students attain strong marketing skills, understand non-profit organizations and develop social media campaigns, marketing strategies and policies.

Total Credits - 120


Group A Electives

Choose 3 courses for a total of 9 credits from the following:

Group B Elective

Choose 3 additional appropriate upper division elective credits approved by advisor.

Additional Requirements

Students must complete the business core courses (39 credits) and the major required and elective courses (24 credits) with a minimum overall GPA of 2.33. However, students must receive a minimum of a “C-” grade in each course. Courses where a grade less than a “C-” is received will not apply towards the business core or major requirements.

All marketing majors must obtain a C (2.00) minimum grade in MKTG 310 .

Cognates - 12

General Education (Andrews Core Experience)

Students must fulfill all Bachelor’s Degree requirements listed in the Andrews Core Experience .

Additional Requirements

Transfer Credits

The School of Business Administration does not accept 100-200 level courses (i.e., lower division) as transfer work to replace 300-400 level courses (i.e., upper division)

Residence Requirement

Students must complete in residence in the School of Business Administration at Andrews University a minimum of 50% (31.5 credits) of the course work for the BBA degree (63 credits = 39 credits in the BBA core + 24 credits in BBA required/elective major courses).

Student Learning Outcomes

Program Outcomes

  • Students will be able to apply the major business theories and concepts to inform decision-making.
  • Students will be able to communicate complex ideas.
  • Students will be able to implement the elements of a high performing team.
  • Students will be able to employ decision-support tools in organization problem-solving.
  • Students will be able to apply the strategic planning process to formulate innovative solutions to complex business problems.
  • Students will apply a Christian (Adventist) perspective to evaluating the social and ethical responsibilities of business.

Major Outcomes

  • Students will be able to explain how the required and elective courses in their Marketing major integrated with the other functional areas of business.
  • Students will be able to explain the major concepts, theory, and practice of their required Marketing major courses: Consumer Behavior, Advertising and Promotion, Marketing Management, and Marketing Research.
  • Students in Marketing will be able to articulate that their understanding of Christian principles and ethics related positively to their professional careers.
  • Students will be able to explain that the rigor and content of their Marketing major courses adequately prepared them for their careers in Marketing.

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