Dec 21, 2024  
2021-2022 Academic Bulletin 
    
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2021-2022 Academic Bulletin [ARCHIVED CATALOG]

MKTG 440 - Marketing Management

Credits: 3
An integrative capstone course for marketing majors. Emphasizes process by which marketing managers seek solutions to marketing problems and considers marketing opportunities. Field studies provide students with opportunities to apply knowledge gained in marketing course work to concrete situations. Assumes completion of majority of courses in marketing major.

Grade Mode: Normal (A-F,I,W)
Prerequisite(s): MKTG 310 , MKTG 320 , MKTG 368  and MKTG 456 , or permission of instructor.
Schedule Type: Lecture
Term Offering: Spring
College Code: CPS


Click here for the Schedule of Classes.